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Below is a partial but by no means conclusive history of some of the most significant milestones regarding public awareness of the environmental impacts of animal production and consumption. This list includes some of the growing scientific consensus as well as important cultural moments.

Note:
For many centuries, "Eastern religions like Hinduism, Jainism, and Buddhism have advocated eschewing animals and animal products in some format because of the belief systems centered around nonviolence." (Thrillist)

In 1976 the Vegan Society makes their case for veganism on the BBC series Open Door, including many facts about the unsustainable nature of animal agriculture and the better efficiency of plant-based eating.

  • 380 BC - Plato's Republic: Socrates tells Glaucon that meat production necessitates large amounts of pasture and inevitably results in war. 
     
  • 1813 - In A Vindication of Natural Diet, Percy Shelley laments "the monopolizing meat eater of animal flesh," adding: "The most fertile districts of the habitable globe are now actually cultivated by men for animals, at a delay and waste of ailment absolutely incapable of calculation." 
     
  • 1930s - The plant-based Ital diet, stemming from the word "vital," is developed by Rastafarians in Jamaica "as a way to emphasize the oneness and unity of life. Ital food promotes a healthy mind, body, spirit, and environment."

Hip-hop legend KRS-One rapping in 1990 about the consequences of beef production and consumption, stating in part, "This is another public service announcement / You can believe it, or you can doubt it."

In 1991 KCET, the Los Angeles PBS affiliate, produced a film documentary based on the book Diet for a New America called Diet for a New America: Your Health, Your Planet. The environmental issues begin 34 minutes in.

A short edit of the 2014 film "Cowspiracy - The Sustainability Secret." See the full version on Netflix. 

  • 1944 - The word "vegan" is coined and the Vegan Society is formed in England. In 1979, the definition is updated to mention that veganism is "for the benefit of humans, animals and the environment."
     
  • 1964 - In Proteins: Their Chemistry and Politics, Dr. Aaron M. Altschul points out that meat requires around 25 times as much water per pound as vegetables, with farming animals providing the smallest yield of protein. (We repeat, smallest yield of protein.)
     
  • 1971 - In Diet for a Small Planet, Frances Moore Lappe calls grain-fed cattle "reverse protein factories" because they require many more pounds of plant protein to produce a pound of flesh or fluids.
     
  • 1976 - As summarized on our blog, the Vegan Society makes their case for veganism on the BBC series Open Door, including many facts about the unsustainable nature of animal agriculture and the better efficiency of plant-based eating. Erika Cook declares, "A vegan culture is a tree culture."
     
  • 1987 - The bestselling book Diet for a New America by John Robbins further raises awareness of the environmental impacts of animal agriculture. The LA PBS affiliate airs a documentary based on the book. (See video.)
     
  • 1990 - KRS-One releases the song "Beef" about the horrors of meat production and consumption, including antibiotic use. (See video.)
     
  • 2004 - Agricultural scientists with the International Water Management Institute (IWMI) issue a report finding that governments may have to persuade people to eat less meat because of increasing demands on water supplies. "Western diets, which depend largely on meat, are already putting great pressures on the environment," requiring 2.5 to 5 times more water than the largely plant-based diets of developing countries.
     
  • 2006 - The Food and Agriculture Organization of the United Nations (UN FAO) releases the report Livestock's Long Shadow, finding the "livestock" sector is one of the top two or three most significant contributors to the most serious environmental problems at every scale from local to global.
     
  • 2006 - The World Conservation Union’s Red List of Threatened Species reports that most of the world’s threatened species are experiencing habitat loss as a result of "livestock" production.
     
  • 2006 - Published research in the journal Science extrapolates that there may soon be no more so-called commercial fish stocks left in the sea, with the last due to be lost by 2048.
     
  • 2006 - Center for Science in the Public Interest releases Six Arguments for a Greener Diet, "a meticulously researched examination of scientific studies" finding that, among other benefits including health, a plant-rich diet "leads to much less food poisoning, water pollution, air pollution, global warming, and animal suffering."
     
  • 2009 - Nestle executives release a secret report (not leaked until 2016) warning U.S. officials that the world is on a catastrophic course with freshwater scarcity caused in part by Western meat-eating.
     
  • 2010 - The U.S. Food and Drug Administration, U.S. Department of Agriculture, and the CDC all testify before Congress that there is a connection between the routine use of antibiotics for meat production and the declining effectiveness of antibiotics for people. In 2012, the FDA stated that the most significant source of human antimicrobial resistance is the meat industry.
     
  • 2012 - Stockholm International Water Institute (SIWI) releases a report finding that global diets will need to be at least 95% vegan by 2050 to avoid catastrophic water shortages caused by food production. 
  • 2014 - The film Cowspiracy: The Sustainability Secret is released and soon reaches a massive audience via Netflix. Awareness of these issues rapidly grow and a larger conversation begins.
     
  • 2015 - The cover story of the June issue of Chemical & Engineering News is The Vegetable Solution, including facts such as: “A switch to plant proteins by those who can afford meat would go a long way to feeding the growing global population while using fewer of the planet’s resources.”
     
  • 2016 - Research published in the journal Nature Communications finds that vegan diets have the best land use and are the only way to feed the global population by 2050 without another tree being felled. Research published in the journal Elementa echoes this, also finding that vegan diets have the lowest land use requirement, and would also have the best carrying capacity if not for the current status quo of livestock-heavy land use. (Note: this study was completely distorted by media coverage.)
     
  • 2016 - Oxford University researchers determine a vegan shift would slash food-related emissions by 70% while annually averting 8.1 million human deaths and saving $1 trillion on healthcare.
     
  • 2016 - The FAIRR initiative – consisting of 40 investors managing $1.25 trillion in assets – launch a campaign urging global food companies to diversify to plant-based proteins to help to reduce the environmental impacts and health risks of animal production and consumption.
     
  • 2017 - University of Edinburgh researchers find that animal farming is the leading driver of food waste, responsible for the most losses of all harvested crops on Earth (40%) due to secondary consumption.
     
  • 2017A 2-year study citing 300 sources debunks the unsubstantiated claim that grazing domesticated animals is beneficial for the environment. "In other words, grazing livestock – even in a best-case scenario – are net contributors to the climate problem, as are all livestock."
     
  • 2017 - More than 15,000 scientists sign off on the fact that a shift to mostly plant-based diets is an effective step to transition to sustainability in the BioScience document World Scientists' Warning to Humanity: A Second Notice.
     
  • 2018 - TRUE, an EU-funded project, "has found evidence that switching diets towards plants as sources of protein as opposed to meat, is much more sustainable."
     
  • 2018 - Greenpeace issues a report calling for a drastic decrease in global meat and dairy production and consumption for healthier people and planet. Pete Smith, Former Convening Lead Author for the Intergovernmental Panel on Climate Change (IPCC), says, “The need to reduce demand for livestock products is now a scientifically mainstream view," adding that even producing those products more sustainably will not deliver the results needed.
     
  • 2018 - Prospect Magazine, which aims to tackle the big challenges confronting society, declares: "Among environmentalists, food scientists, economists and others, a consensus has emerged: we have to change our diet—and change it in one respect in particular. There is simply not enough land or water on Earth to satisfy present, still less future, demands for meat, eggs and dairy products.
     
  • 2018 - Following an explosion in popularity in recent years, vegan food is predicted by several companies to be the top food trend for 2018. Forbes Magazine publishes an extensive compilation of recent vegan and plant-based business successes, noting that vegan living is becoming "the norm" due in part to "its positive impact on sustainability," and urging business to go vegan or vegan-friendly because "The plant-based revolution is here to stay. Make sure you don’t get left behind."
     
  • 2018 - A groundbreaking scientific assessment of all life on Earth reveals how we have turned our planet into a giant meat/milk/egg factory. In terms of biomass, farmed “poultry” make up 70% of all birds on the planet (vs. 30% wild) and “livestock” make up 60% of all mammals (vs. 36% human and 4% wild). The lead researcher tells the media, “Our dietary choices have a vast effect on the habitats of animals, plants and other organisms.” 
     
  • 2018 - Per Forbes, the first ever index to look at the "animal protein" sector through the lens of ESG (environmental, social and governance) issues finds that almost two-thirds of the largest animal meat, fish, and dairy companies are either not managing these risks or are failing to disclose basic information. The risks named include greenhouse gas (GHG) emissions, deforestation & biodiversity, water scarcity and use, waste and pollution, antibiotics, animal welfare, working conditions, and food safety.
     
  • 2018 - The most comprehensive analysis to date of the damage farming does to the planet, published in the journal Science as reported by The Guardian, found that going vegan is the single biggest way to reduce your environmental impact on the planet. The lead researcher specifies, "Avoiding consumption of animal products delivers far better environmental benefits than trying to purchase sustainable meat and dairy.”
     
  • 2018 - Research from IATP and GRAIN shows that industrial livestock could eat up 80% of the world's entire carbon budget by 2050 (summarized in this video and the official report).
     
  • 2018 - Research published in the journal Science (covered by the Guardian) concludes: "Meat consumption is rising annually as human populations grow and affluence increases... which has major negative consequences for land and water use and environmental change... Changing meat consumption habits is a challenge that requires identifying the complex social factors associated with meat eating and developing policies for effective interventions."
     
  • 2018Research Published in Elementa, Science of the Anthropocene finds a plant-based shift is needed to feed the projected 2050 global population, stating "replacing most meat and dairy with plant-based alternatives, and greater acceptance of human-edible crops currently fed to animals, especially maize, as directly-consumed human food would be required."
     
  • 2018A Harvard study published in the journal Environmental Research Letters finds that shifting all beef production in the U.S. to pastured, grass-fed systems would require 30% more cattle, increase beef's methane emissions by 43%, and would require far more pasture than is available (in addition to causing other environmental harms).

 

The future is now:

We must have in mind modifications which will transform natural plant materials into entirely new forms approaching, if not equaling or surpassing, animal proteins in suitability.
— Dr. Aaron M. Altschul, 1964
I’ve never tasted anything as realistic as Beyond Meat. The chicken strips look, feel, and taste closer to real meat than any other food I’ve ever eaten.
— Slate journalist Farhad Manjoo, 2012
 
 

The Facts

Gain a clear understanding of the various ways animal agriculture harms our planet. 

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The Myths

Challenge the narratives that downplay the negative impacts of animal production & vilify vegan diets.

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