Make the undeniable connection between
animal agriculture & ecological overshoot.
Animal agriculture is driving a global water crises.
But it doesn't end there. To quote the Stanford Environmental Law Journal, farming animals for food is "a leading cause of everything... destroying our planet and our ability to thrive on it." Our mission is to help more people make connections and debunk common myths using unbiased, credible sources.
More than 15,000 scientists agree a shift to mostly plant-based diets is an effective step to transition to sustainability.
Source: “World Scientists' Warning to Humanity: A Second Notice," BioScience, Nov. 2017
“The radical truth is that people can be perfectly happy as vegans, but the dominant culture can’t or won’t acknowledge this. We aren’t talking about creating a world in which everyone is deprived. Being vegan is not a diet of deprivation that we are undergoing just to save the planet. Being vegan is an exciting, wonderful culinary experience and we probably don’t even know what’s possible because it’s still so new.””
Stay informed and spread the word.
The evidence that animal agriculture is causing massive damage to our planet is overwhelming, yet largely fragmented, distorted, or altogether omitted by the media. In addition to the streamlined information you'll find on this site, our popular Facebook notes compile many credible sources. They're being expanded and currently include the topics:
Take a clear ethical stance against animal exploitation.
It's important to understand and discuss animal agriculture's enormous environmental impacts – but we believe this should be done within a framework that acknowledges this damage is incidental to the great moral wrong of needlessly exploiting and killing animals in the first place.
Although the vegan ethic is often positioned as "extreme," it's just a logical extension of one's already-existing belief in fairness and justice. Veganism disrupts the social norm that insists animals should be used by humans for reasons other than survival.
Have you ever seriously considered why you support animal exploitation and slaughter when you don't have to? Learn more here.
Many reputable organizations & great minds are speaking up for the animals and our planet. Here are just a few of them.
Note: None of these groups or individuals are affiliated with Truth or Drought.
“May we keep our compassion alive by eating in such a way that reduces the suffering of living beings, stops contributing to climate change, and heals and preserves our precious planet.”
The Academy of Nutrition and Dietetics are the world's largest organization of food & nutrition professionals.
“Plant-based diets are more environmentally sustainable than diets rich in animal products because they use fewer natural resources and are associated with much less environmental damage.”
“When we add more plants and alternative proteins to our diets, we begin healing the planet.”
The late Robert Goodland is a former World Bank ecologist who directed global environmental & social impact assessment studies on development projects for more than 40 years.
“When we’re supporting a plant-based diet, industry will respond. It’s up to each of us, not the government. So it’s really up to us whether we really want to save the planet.”
“Meat consumption is a major driver of climate change, the extinction crisis and many other environmental problems.”
Angela Davis is an iconic civil rights activist.
“I usually don’t mention that I’m vegan but that has evolved. I think it’s the right moment to talk about it because it is part of a revolutionary perspective (...) that would mean challenging the whole capitalist industrial form of food production.”
“Human health must be linked to planetary health, and how we feed ourselves has a major impact on the planet... Our children and future generations will be horrified that collectively we paid no attention to these issues.”
Dr. David Jenkins, inventor of the Glycemic Index, is a Canada Research Chair in nutrition, metabolism & vascular biology; professor in the department of nutritional sciences, faculty of medicine at University of Toronto; and a scientist at Li Ka Shing Knowledge Institute of St. Michael's Hospital.
“Yes, meat tastes good. But we have to start asking ourselves how long we are going to ignore what is obvious — that our meat-eating culture is not environmentally sustainable. ”
“We need to re-examine the place meat and dairy have in the diet of modern man.”
Dr. Hoekstra is creator of the water footprint concept, has had multiple publications translated into several languages, and has advised government and multilateral institutions
Ian Lumley of the National Trust for Ireland said this at the COP23 panel "Reducing livestock's long shadow: Opportunities to keep warming well below 2C".
“What I’m putting to you all is to get serious about the global impact of animal agriculture. Let’s come out with it. Global animal agriculture needs an exit strategy.”
“Examples of diverse and effective steps humanity can take to transition to sustainability include (...) promoting dietary shifts towards mostly plant-based foods. ”
“World Scientists' Warning to Humanity: A Second Notice” was published in the journal BioScience in November 2017 with 15,372 signatories from a range of scientific disciplines (thought to be the largest-ever formal support by scientists for a journal article).
““Animal agriculture is choking the Earth, and the longer we turn a blind eye, the more we limit our ability to nourish ourselves, protect waterways and habitats, and pursue other uses of our precious natural resources.””
“ Forward-looking companies can move now to encourage more sustainable diets by reducing reliance on meat and growing the market for plant-based protein alternatives.”
Paul Hawken is a renowned environmentalist, entrepreneur, author, activist and Executive Director of Project Drawdown, a nonprofit dedicated to researching when and how global warming can be reversed.
“However they are achieved, plant-based diets are a compelling win-win for society (...) Few climate solutions of this magnitude lie in the hands of individuals or are as close as the dinner plate.”
“The best thing we can do for the living world is to stop eating meat, milk and eggs.”
George Monbiot is a Guardian journalist & UN Global 500 Award winner for outstanding environmental achievement.
