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A plant-based shift would be
transformative in so many ways.


Animal agriculture is driving a global water crises.

But it doesn't end there. To quote the Stanford Environmental Law Journal, farming animals for food is "destroying our planet and our ability to thrive on it." Our mission is help make connections and debunk common myths using unbiased, credible sources. 


More than 15,000 scientists agree a shift to mostly plant-based diets is an effective step to transition to sustainability.

Source: “World Scientists' Warning to Humanity: A Second Notice," BioScience, Nov. 2017


The most comprehensive analysis to date of the damage farming does to the planet found that going vegan is the single biggest way to reduce your impact on the planet.

Source: "Reducing food’s environmental impacts through producers and consumers," Science, June 2018

The radical truth is that people can be perfectly happy as vegans, but the dominant culture can’t or won’t acknowledge this. We aren’t talking about creating a world in which everyone is deprived. Being vegan is not a diet of deprivation that we are undergoing just to save the planet. Being vegan is an exciting, wonderful culinary experience and we probably don’t even know what’s possible because it’s still so new.”
— Carol J. Adams, iconic author, "The Sexual Politics of Meat"

Stay informed and spread the word.

The evidence that animal agriculture is the single most destructive environmental force on our planet is overwhelming, yet largely fragmented, distorted, or altogether omitted by the popular narrative. In addition to the streamlined information you'll find on this site, our popular Facebook notes compile many credible sources. They're being expanded and currently include the topics:

Water scarcity
World hunger
Climate change


Take a clear ethical stance against animal exploitation. 

It's important to understand and discuss animal agriculture's enormous environmental impacts – but we believe this should be done within a framework that acknowledges this damage is incidental to the great moral wrong of needlessly exploiting others (both human and non-human) in the first place. 

Although the vegan ethic is often positioned as "extreme," it's really just a logical extension of one's already-existing belief in fairness and justice. Veganism disrupts the social norm that insists animals should be used and killed by humans for reasons other than survival. When thoughtfully executed, veganism can allow us to take a more consistent stance against our culture’s relentless exploitation of people, planet, and animals.

Have you ever seriously considered why you support animal exploitation and slaughter when you don't have to? Learn more here. 


Many reputable organizations & great minds are speaking up for the animals and our planet. Here are just a few of them.

Note: These groups/individuals are not affiliated with Truth or Drought.


The Facts

Gain a clear understanding of the various ways animal agriculture harms our planet. 

Learn More →


The Myths

Challenge the narratives that downplay the negative impacts of animal production & vilify vegan diets.

Learn More →