Who We Are

Truth or Drought is a science-based grassroots campaign making the undeniable connection between animal consumption and environmental breakdown.

Mission: Our mission is to help inspire the vegan shift so urgently needed by our planet and its inhabitants.

History: Truth or Drought was created after a 2014 at a Meetup (pictured above) inspired by the California drought, originally to address the fact that animal agriculture is the #1 abuser of that state's – and the Earth's – precious freshwater supply. A street campaign with informative leaflets, magnets, and signs followed, with nearly 100 restaurants throughout California participating.

Today: These days, the focus is on informative content production through this website and our social media pages – regarding not just water scarcity, but the entire massive web of animal agriculture's environmental impacts.

Intersectionality: We are pro-intersectional and believe that all exploitation and oppression is rooted in the same hierarchical way of thinking. We stand against such treatment of both human and non-human animals.

A vegan ethic: We are not a large organization relying on donations. This is a mostly self-funded passion project maintained during spare time, motivated simply by a desire to gather and communicate the facts and advocate a vegan shift. Therefore, we have no financial conflicts of interest that would cause us to water down our clear vegan messaging. 

A special thank you: Thank you to vegan organizations the Pollination Project (via their Lisa Shapiro Award for Unsung Vegan Heroes) and A Well-Fed World, whose respective $1,000 grants were put toward the hosting and domain fees for this website. 

Additionally, we'd like to acknowledge vegan activist Ronnie Kudlow Steinau for having tirelessly managed the street campaign, and to everyone else who was a part of it.

The Current Team

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Lorelei Plotczyk


Lorelei Plotczyk, who holds her BA in Media Studies and an MBA with an Environmental Management specialization, is a vegan environmentalist, content producer, and avid researcher. She created and maintains this website and compiled/wrote all content on it along with the Truth or Drought Facebook page. Her decade-plus in SoCal included touring as a musician and working in television and marketing, and she now lives in rural Massachusetts with her husband Craig, a molecular biologist and a fellow vegan. In addition to having presented at VegFests and vegan conferences, she also runs Brain on Hugs, writes the blog Eat Plants / Drink Beer with Craig, and is Vegan Publishers' Media Director. She also contributes to Free From Harm and Elephant Journal. Lorelei was a 2016 recipient of the Pollination Project's Lisa Shapiro Award for Unsung Vegan Heroes.

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Amy Duncan


While maintaining a successful career in graphic design for over 10 years, Amy is also a vegan Certified Nutritional Consultant, Holistic Health Coach, and Reiki Master. She was born and raised in Colorado, and has lived in San Diego for the past 10 years. In 2014, she started The Native Path, in an effort to help people achieve optimum health through using food and lifestyle as medicine. She is currently the lead designer for United Way of San Diego County, and also designs for a variety of other organizations, including Truth or Drought.


Berenice Weber


Berenice Weber is a vegan and animal rights activist living in San Diego by way of Mexico with a Bachelor of Industrial Design from the Universidad Nacional Autonoma de Mexico in Mexico City. She has designed materials for the Animal Protection and Rescue League in Orange County and Truth or Drought, works on online campaigns for The Humane League as well as Mercy for Animals and their Spanish page Misericordia para los Animales, and is a member of Vegan Outreach’s Team Vegan. Berenice delights in leafleting and talking to people about compassionate living, animal rights, and environmental veganism.


Quinn Hopp


Quinn Hopp helps out with the Truth or Drought Instagram and Twitter pages. Born and raised in the San Francisco Bay Area, Quinn has been vegan since 2015. She graduated from the University of Oregon in 2016 with a BA in Journalism and Public Relations. She currently works at a consulting firm in Los Angeles.

Follow her on twitter at @qhopp and check out her blog.